Chinese Social Media

Chinese social media setup is complicated. It often involves paperwork with language and legal barriers. But don’t worry – we know the process, we’ll make it easy.

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30 years working with big and small clients

Our client portfolio is diverse and we are proud to support some of the most renowned brands in the world in their global operations.

EXPERTS IN CHINESE SOCIAL MEDIA

Setting up a Chinese social media account?

Chinese people nowadays use both WeChat and RED as their daily
search engines. So having a Chinese social media presence on one or both platforms helps with brand awareness and growing your local Chinese market.

Yet, compared to creating accounts on other platforms, like Facebook or LinkedIn, things are complicated in China. There are strict rules around what content businesses can share, which is why there is a lengthy registration and verification process. The process can be short or long depending on how well-prepared you are with the following documentation:

ASIC company registration extract with company seal
ABN registration number
The account operator’s legal name
The account operator’s mobile number
The account operator’s passport number or equivalent

Despite the complexity of the registration process, the investment pays off. A digital presence on either WeChat or RED will help open the door to targeting your Chinese customers, wherever they are.

WeChat or RED? Which platform is suitable for you?

WeChat

WeChat public account is a mini-website for your business/organisation
Suits government agencies, schools/universities, medical institutions, financial services
WeChat public accounts can post in different formats – articles, videos and images
Can only publish and push 4 posts per month to their account followers

RED

Best suited for small to medium retail businesses
A vibrant community of user-generated content, especially product recommendations to help drive sales
Great for shops, restaurants and retail brands
Tourism destinations also gain significant traction on RED, reaching more Chinese travellers by showing appealing photos and videos

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AUSTRALIA’S BEST CHINESE MARKETING AGENCY

With over 30 years of experience as Australia’s Chinese experts, you know you’re in good hands.

It is never too hard or too late to enter the Chinese market. CHIN’s strategic Chinese marketing team has extensive experience in WeChat and RED marketing and assisting Australian firms in communicating with their Chinese audiences with high-quality marketing solutions. If you are looking to enter Chinese markets through either platform, our experienced Chinese marketing professionals are here to help.

If you want your brand to be visible and searchable on the most popular Chinese social media platforms, contact us today for a free consultation.

Working with us is easy as 1, 2, 3.

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Chin Communications has been a wonderful facilitator of links between Australia and China. Charles Qin always impressed as a person of high competence and complete professionalism. - FORMER PRIME MINISTER, JOHN HOWARD OM AC

Chin Communications has been a key player in Melbourne’s multicultural sector, even securing the Melbourne Corporations Award for Multiculturalism. This highlighted the excellent work the Chin team has achieved amid the China space, as well as with other languages and communities. - LORD MAYOR SALLY CAPP

Running a high-level training program demands outstanding communication skills, advice and support. Our program was singled out by the Chinese President as of great value. If you want great communication, language translation and China strategic advice to help you succeed in China, contact Chin – you will benefit greatly from having them in your corner. - PROFESSOR ALLAN FELS AO, FORMER DEAN, AUSTRALIA NEW ZEALAND SCHOOL OF GOVERNMENT

The Melbourne Symphony Orchestra has worked closely with Chin Communications for a decade from translating website material and assisting with Chinese-language marketing strategy, to in-person language and culture workshops, Chin’s support has been invaluable. Here’s to many more years of collaboration. - DYLAN STEWART, DIRECTOR OF MARKETING & SALES, MSO

We were constantly amazed by the professionalism and passion of the CHIN team. Interpretation and translation demand very high level understanding. The CHIN team shines in dedication and profound knowledge of different industry sectors. Over the years, my colleagues in Austrade, DFAT and Victorian State government agencies have also shared with me how impressed they are by your superb services - DR CHUYANG LIU, DEPUTY STATE DIRECTOR, AUSTRADE

I’ve worked cross culturally my whole career. The nuanced sophistication the Chin team brings to their work, crafting appropriate messaging on behalf of their clients, is simply outstanding. I wouldn’t use anyone else for interpretation, translation or brand building in Asian markets. - LISA RENKIN, FORMER VICTORIAN DEPUTY COMMISSIONER TO CHINA

Your help translating promotional materials, understanding business etiquette, and interpreting were invaluable and laid the platform for RDNS Hong Kong’s successful health exports.None of this would have been possible without your superb responsive support. - STEPHEN MUGGLETON, GROUP CEO, BOLTON CLARKE

I recall when we first had need of your talents and our fortuitous meeting in 2009 when we were establishing a Shanghai office.Your work is impeccable; you deserve the title of trusted advisor. You are the best of the best. We salute you and look forward to your next 30 years. - GREG O’NEILL, PRESIDENT, LA TROBE FINANCIAL

Chinese buyers and investors are discerning and have invested with us because of the quality and locations, but also because they have clearly understood the offering and benefits – in beautiful Chinese translations produced by Chin. It is a competitive landscape and I truly believe that with the right translation and graphic design support, this has been transformative in growing sales for Bensons Property Group. - RICK CURTIS, MANAGING DIRECTOR AND CEO, BENSONS PROPERTY GROUP PTY LTD

We value the strong relationship, built over many years with Chin. Whether we seek assistance with written or verbal translation services or expertise in cultural protocols across a range of different countries, we can always trust that the translation is not just literal, but a true reflection of the sentiment expressed. Such an important part of building lasting relationships with our stakeholders. - FRANCEEN CHALLONS, HEAD OF ADMISSIONS, ELTHAM COLLEGE

Chin Communications has been an important partner for significant and important translations including legal documents and personal papers. Top of the list is a speech by our Chair delivered at a very large function in Melbourne. The speech was translated and copywritten in flowing, idiomatic English and drew a standing ovation on the day. You can’t imagine how delighted our Chair was with the response. - STEVEN CHEN, MANAGER, GLAMOURFLAGE

I would just like to say on behalf of the Police Commanders, Protocol and Communications people here – that your interpreters did a fantastic job for us today for the visit of President Xi Jinping. Please pass on our thanks to all involved. They were gold for us. - PHIL FOULSTON, DEPARTMENT OF PREMIER AND CABINET, TASMANIAN GOVERNMENT

We recently won a multi-million dollar Supreme Court case in which Chin Communications was a critical partner. Their translating and interpreting work not only helped build our arguments but discovered critical pieces of evidence which bolstered our case. They also picked up court interpreting errors that could have changed the course of the case. This consistent support with translation made the difference. - WADE GUO, YINGDE INVESTMENT PTY LTD

Dairy Australia successfully launched its WeChat official account with the excellent work and assistance from the Chin team. In less than two months, our account attracted over 1,500 followers, with thousands of views of the weekly posts. It has been a great pleasure working with the Chin team, like we have experienced with their translation and interpretation services during the past 20 years. - SARAH XU, INTERNATIONAL MARKET MANAGER DAIRY AUSTRALIA

Thank you for carrying out the Chinese inductions for us. The feedback was first class and we feel that this has been a great advantage in getting the safety message across to our Chinese contractors. There was a genuine feeling that each of the 400 guys had real "engagement" in the induction process. - CHRIS MORGAN, USG BORAL

Chin Communications made our first foray into doing business in China a far less daunting experience. The importance of having the correct business cards cannot be underestimated! They were very helpful in choosing the correct titles and look of our new dual language cards, and even provided a folder of tips for doing business with China, all in a very timely fashion. I cannot recommend their services highly enough. - LIBBY PASHLEY, BIG BANG SOUND DESIGN

So professional from start to finish with our project! We had a large 14+ page booklet for the team at Chin to translate. My colleagues commented as to how professional the whole job was, and that they feel it will aid their business immensely. - GRACE WILSON, THE AUSTRALIAN

EXPLORE OUR CHINESE MARKETING SERVICES

Let our Marketing Experts help you

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Chinese Social Media Services

Chinese Paid Media Services

Chinese Marketing Services

Chinese Social Media

Chinese social media setup is complicated. It often involves paperwork with language and legal barriers. But don’t worry – we know the process, we’ll make it easy.

30 years working with big and small clients

EXPERTS IN CHINESE SOCIAL MEDIA

Setting up a Chinese social media account?

WeChat or RED? Which platform is suitable for you?

WeChat

RED

AUSTRALIA’S BEST CHINESE MARKETING AGENCY

With over 30 years of experience as Australia’s Chinese experts, you know you’re in good hands.

Step 1

Step 2

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EXPLORE OUR CHINESE MARKETING SERVICES

Let our Marketing Experts help you

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